About the venue: a conceptual Caucasian cuisine restaurant based the movie “Kidnapping, Caucasian style”.
Cuisine: Caucasian, classic European.
Bar: classic bar, young wines, liqueurs.
Available places – 150. Area 300 sq.m
Type of work: concept development, startup, management, marketing.
Period of work: 2008-2010
The obtained task: the reconstruction of the existing unprofitable restaurant.
The restaurant was a part of an entertaining complex on the way out of the city. The complex also included: a night club, sauna and a lounge restaurant.
Scope of work – to launch the place «Turnkey» та «Management».
The innovation and the jolly format (Caucasian cuisine based the movie “Kidnapping, Caucasian style”) as well as involving an authentic chef from Georgia gave an opportunity to achieve the average occupant load of 70% (that’s on the way out of the city!).
The turnover reached its peak during evening and pre-party hours (up to 60% of the total) before discos.
The arranging of summer terraces enabled to increase the profitability by 15%.
Continuous experiments with the menu, season novelties, active marketing and PR activities enabled to keep the constant profitability of about 30% during the whole year.
Project payback – 1 year
Food cost – 30%
Form of ownership – investor’s own premises