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About the venue: a conceptual beer restaurant in the centre of Rivne with a big beer menu and European cuisine.

Cuisine: classic European, pizza.

Bar: big beer menu, classic bar.

Available places – 120. Area 300 sq.m

Type of work: concept development, startup.

Period of work: 2007 р.


This is my first consulting project from scratch.

We got the task to solve the problem with the unprofitability of a restaurant by a night club. Taking into consideration the marine style of the club (“Lagoon”) and the availability of a classic disco cocktail card, we suggested creating a pre-party venue with the prices lower by 20%.

There was no point duplicating the club’s assortment, that’s why we chose “beer/pizza” - the format which would satisfy democratic pre-party audience.

The concept was reinforced with the entourage in style of the “Beatles” song with the same name and rock groups live performances.

As a result, we managed to achieve the profitability of +200% compared to the old restaurant.

Project payback – 1 year.

Food cost – 40%

Form of ownership – investor’s own premises