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LLC «MAJESTICO Ukraine» (LUTSK)

Concept

About the venue: organization of production and import of Fragolino sparkling wines from Italy to Ukraine.

Type of work: concept development, management, marketing.

Period of work: since 2019.

THE CASE

Majestico Ukraine LLC is a multidisciplinary company, founded in 2019, carries out its own export-import activities and wholesale trade in alcohol on the basis of all relevant permits under Ukrainian law (wholesale and retail licenses, etc.).

Fragolino MAJESTICO is a private label of the eponymous import company Majestico Ukraine LLC. The company supplies 2 types of Fragolino to Ukraine: red and white. Both products are made from natural wine from Italian vineyards.

As part of the development of the Product, the company contracted its own drink recipe formula, which is dictated by sommelier's research on the tastes and preferences of Ukrainian consumers, resulting in balanced sugar (8.5%), strength (7%), fruit and berry flavor and stable color without dyes.

For uninterrupted supply, the Company has contracted a number of Italian plants to manufacture the Product according to the recipe. Among them are powerful manufacturers and their branches: "Donelli Vini S.p.A", "Vinicola Decordi del Borgo Imperiale Cortesole S.p.a." with the possibility of supplying to Ukraine up to 1 million bottles of the Product per month.

The company is actively developing the distribution network in Ukraine. Currently, the Product is represented in 17 regions of the country (both through distributors and directly in supermarket chains and gas stations).