About the venue: a sports and entertainment complex with bowling, lounge bar, disco and a summer terrace.
Bar: classic bar.
Available places – 200. Area 600 sq.m
Type of work: concept development, startup, management, marketing.
Period of work: 2007-2009
This is a successful experience of remaking an unprofitable sports and entertainment complex with bowling into a modern lounge party-bar.
The task from the investors: rebranding and optimization of the establishment’s space.
As a result of 6-month work a new concept was developed, the existing halls were reconstructed and the new sites, such as the fondue bar and the summer lounge, were launched.
The venue was under my active consultative management for 2 years and brought the investments payback of more than 200%.
Payback – 8 months
Food cost – 25%